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Social Listening - Malbon Golf

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     I selected Malbon Golf for this assignment because the Jason Day (a professional golfer I admire) is the brands main ambassador has large amounts equity in the company, and they bring a modern yet controversial style to the golf attire field. Malbon has been getting a lot of attention in the golf community, both good and bad. But these mixed reactions make Malbon perfect for this assignment.       Malbon Golf started as a lifestyle brand that mixes streetwear with traditional golf clothes. Its main selling point is that it makes golf more accessible and culturally relevant, especially for younger people. Malbon doesn't just care about performance; he also cares about fashion, storytelling, and identity. Their hats, polos, and other accessories have bold designs that set them apart from other golf brands. This position lets them reach a small group of people who like both style and sports.      There are three main topics that come t...
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Marketing in the News: Coca-Cola’s “And a Coke” Campaign

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     I recently saw an article about Coca-Cola's new "And a Coke" campaign, and it caught my attention because it talks about something very simple that people do in real life. When people order food, they often say something like, "I'll have a burger and a Coke." I found it interesting that Coca-Cola turned that habit into a whole marketing campaign. Instead of "I'll have a cheeseburger", it's, "I'll have a cheeseburger AND a Coke." I found it interesting because they aren't making something brand new, instead they're building on things people already do.      The article I read from Marketing Dive that talked about how Coca-Cola ran this campaign across several fast-food chains including Domino's, Wendy's, and Popeyes. The central point of the campaign is that Coke is the drink that goes with any meal. An important thing to remember is that Coca-Cola is working with a lot of different restaurant partners at ...
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Introduction

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Hello, my name is Jack Wistrom, and I spend most of my time playing golf , exercising, and spending time with loved ones. I am a student at Oregon State University majoring in Business Administration . My hometown is Seattle, WA which makes me a die hard Mariners , Seahawks , and soon to be Supersonics fan!  Something that prompted me to Principles of Marketing is that Marketing is the most interesting business growth/scaling strategy of mine. I find it complex yet fun to do which gravitates me toward marketing. The thing I am most looking forward to learning about in this class is how to fix or recover a bankrupt , corrupt , or weak company using marketing. Something I am passionate about is golf. Playing golf is my retreat from reality where I can hone in on my game and focus on simple things. My favorite thing about playing golf is that you're always surrounded by nature when you play.
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