Marketing in the News: Coca-Cola’s “And a Coke” Campaign
I recently saw an article about Coca-Cola's new "And a Coke" campaign, and it caught my attention because it talks about something very simple that people do in real life. When people order food, they often say something like, "I'll have a burger and a Coke." I found it interesting that Coca-Cola turned that habit into a whole marketing campaign. Instead of "I'll have a cheeseburger", it's, "I'll have a cheeseburger AND a Coke." I found it interesting because they aren't making something brand new, instead they're building on things people already do. The article I read from Marketing Dive that talked about how Coca-Cola ran this campaign across several fast-food chains including Domino's, Wendy's, and Popeyes. The central point of the campaign is that Coke is the drink that goes with any meal. An important thing to remember is that Coca-Cola is working with a lot of different restaurant partners at ...